Avoid long negotiated deals with big customers if you can
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From their website: https://www.ycombinator.com/library/4D-yc-s-essential-startup-advice
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Avoid conferences unless they are the best way to get customers 1 0 2Sometimes you need to fire your customers (they might be killing you) 1 0 2Selling software to smaller companies is easier than selling to big ones 1 0 2Face to face contact makes deals happen and it hasn't yet been duplicated by technology 1 0 2Treat investors as saying no until they unequivocally say yes, in the form of a definite offer with no contingencies 1 0 2It's not a deal until the money is in the bank 1 0 2Don't reject an acceptable offer in the hope of getting a better one in the future 1 0 2Avoid casual conversations with potential acquirers unless you want to sell your company right now 1 0 2Having one founder take fundraising meetings avoids real-time negotiations 1 0 2Investors are professional negotiators and can negotiate on the spot very easily 1 0 2