Investors may not understand your startup even if users love it
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Understanding users is the single most important issue for technology startups 1 0 2Investors are more interested in the people behind a startup than the ideas themselves 1 0 2Building something users love and spending less than you make is key to startup success 1 0 2Finding investors is hard for startups 1 0 1The behavior of investors is often opaque to founders 1 0 2Investors can't wait around if a startup is growing fast 1 0 2The amount a startup should raise depends on the startup's needs, not on the amount investors are willing to invest 1 0 2The real test of a startup's success is revenue, not fundraising 1 0 2Good investors don't lead startups on; their reputations are too valuable 1 0 2Some investors may lack numeracy skills or believe they cannot predict startup outcomes 1 0 2