Attend conferences even if they are not the best way to get customers
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Avoid conferences unless they are the best way to get customers 1 0 2Meetings cost programmers more time 1 0 2The founders of a startup need to include at least one person who can focus on what customers want 1 0 2Most businesses that fail do so because they don't give customers what they want 1 0 2The best way to figure out what customers want is to watch them and talk to them about what they need 1 0 2Selling software to smaller companies is easier than selling to big ones 1 0 2Being first to market does not necessarily confer significant advantages in most businesses 1 0 2Face to face contact makes deals happen and it hasn't yet been duplicated by technology 1 0 2Your goal should be to get the best investors as partners 1 0 2Avoid casual conversations with potential acquirers unless you want to sell your company right now 1 0 2