An investor who's seriously interested will not already be working to help you before they've committed
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Investors are more interested in the people behind a startup than the ideas themselves 1 0 2Before talking to investors, startups need to be introduced to them 1 0 2Treat investors as saying no until they unequivocally say yes, in the form of a definite offer with no contingencies 1 0 2Always know where you stand with an investor by looking at their actions rather than their words 1 0 2Your goal should be to get the best investors as partners 1 0 2Introducing an investor to your cofounders should only occur when things reach a certain stage of seriousness 1 0 2Good investors don't lead startups on; their reputations are too valuable 1 0 2An investor who's seriously interested will already be working to help you even before they've committed 1 0 2Investors often claim they'll only invest if others do so to avoid undercapitalization 1 0 2Investors may pressure founders to stop raising money until they commit to them 1 0 2