If it is true that...

Being first to market does not necessarily confer significant advantages in most businesses

Then it must be true that...

Understanding your business is key to success as a startup

If it is true that...

Being first to market does not necessarily confer significant advantages in most businesses

and

Spending a lot on brand advertising is often a sign of problems in a business

Then it must be true that...

Spending money slowly encourages a culture of cheapness