If it is true that...

The best opportunities for startups are in niche markets where things are currently very bad

Then it must be true that...

Generating ideas for startups often involves looking at something people are trying to do and figuring out how to do it better

If it is true that...

Companies spend a lot of money on software and often get poor quality in return

and

Selling software to smaller companies is easier than selling to big ones

Then it must be true that...

Generating ideas for startups often involves looking at something people are trying to do and figuring out how to do it better

If it is true that...

A startup makes money by offering people better technology than they currently have

and

Generating ideas for startups often involves looking at something people are trying to do and figuring out how to do it better

Then it must be true that...

Building something users love and spending less than you make is key to startup success