Don't assume the money you raise in phase 2 will be the last you ever raise
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Startups that raise money usually do it more than once 1 0 1Some companies raise money twice in phase 2 1 0 1The amount a startup should raise depends on the startup's needs, not on the amount investors are willing to invest 1 0 2The right strategy in fundraising is to have multiple plans depending on how much you can raise 1 0 2Underestimating the amount you hope to raise sends useful signals to investors 1 0 2Startups should approach fundraising in phases 2 and later by taking the best of the options in front of them right now 1 0 2If you're raising money from many investors, roll them up as they say yes 1 0 2It is possible to raise too much money in startup fundraising 1 0 2Raising too much money sets impossibly high expectations and can make a company more rigid 1 0 2Assume the money you raise in phase 2 will be the last you ever raise 1 0 2