When you start fundraising, your initial valuation will not be set by the deal you make with the first investor who commits
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Startups often require funding from investors 1 0 2The valuation of a startup is not just the value of its current assets, but also its ideas and potential future work 1 0 2The amount a startup should raise depends on the startup's needs, not on the amount investors are willing to invest 1 0 2Underestimating the amount you hope to raise sends useful signals to investors 1 0 2It will be easier to raise money at a lower valuation 1 0 2When you start fundraising, your initial valuation will be set by the deal you make with the first investor who commits 1 0 2Startups should approach fundraising in phases 2 and later by taking the best of the options in front of them right now 1 0 2If you have multiple founders, pick one to handle fundraising so the other(s) can keep working on the company 1 0 2Investors may pressure founders to stop raising money until they commit to them 1 0 2Having one founder take fundraising meetings avoids real-time negotiations 1 0 2